LinkedIn is a powerful tool for online professional networking. Although it’s technically a social network, the strategies you use may differ from those you use for other types of social media marketing, because the audience on this platform is there for different reasons.

In this article, we’ll highlight 15 ways to use LinkedIn to get better results.

Let’s dive in!

How to use LinkedIn effectively? The best 15 strategies

Define your personal profile keywords

Adding relevant keywords to your LinkedIn profile is essential to learning how to use LinkedIn effectively, especially the best way to use LinkedIn for professional development. You increase your visibility and attract potential connections and opportunities by strategically incorporating your skills, industry and expertise.

This proactive approach aligns your profile with your professional goals, increasing the chances of making meaningful connections and leveraging the platform’s potential. Use keywords in your title, profile summary and job descriptions.

Optimize your profile with keywords

By keeping SEO strategies in mind, you’ll help your LinkedIn profile rank for selected keywords and match them to your name and/or that of your company.

As mentioned above, keywords should appear in your title and in your profile summary. In addition, using these keywords in your posts, articles and/or newsletter will improve your profile’s reach and connections.

Showcase your skills

Earn mentions and take advantage of LinkedIn’s learning courses and certifications to demonstrate your skills inside and outside your LinkedIn network.

Create a profile badge for your personal website

You can promote your LinkedIn profile by adding a profile badge to your personal website or blog. LinkedIn offers several badge templates to match the style of your website.

Create your professional page and keep it up to date

Make sure your company page is properly configured with the latest layout and an attractive, high-quality banner image.

Create a showcase page

One of the best ways to use LinkedIn is to use showcase pages, which are niche pages derived from the main company page. They promote specific products or services and are aimed at a target audience, offering visitors a personalized experience.

Use LinkedIn product pages

This type of content offers a dedicated space to highlight each product or service, allowing you to engage your audience effectively.

By knowing how to use LinkedIn product pages, you can improve your brand’s visibility and create a compelling narrative around your offerings. This tool is a game-changer for effectively communicating your company’s value and connecting with your target market.

Add comments

Sharing is great – but it’s just the starting point. When you add comments to your shares, you give yourself greater prominence within the feed and start to express why you think a particular piece of content matters. Well-expressed comments also enable you to share a broader range of content. It might be that you don’t agree with a point of view but still find it interesting, for example. A comment that can express that viewpoint starts to establish your opinion and thought-leadership. It’s also more likely to draw additional comments, which then raise your profile across LinkedIn. Bear this mind when you’re writing your comment – and make sure you’re saying something you’re happy for people to associate with you.

Regularly update your company page, storefront and product pages

One of the best ways to use LinkedIn is to regularly share articles and information about your products and content related to your keywords and business.

Complete your company’s career page

This will demonstrate your relevance and your company’s growth. Keep it concrete and consistent.

Connect with colleagues, partners and peers

This will help your network grow and show your relevance.

Connect and follow leading business referrers in your market niche

The best way to use LinkedIn to develop your network and industry knowledge is to engage with the most influential companies in your market niche on LinkedIn.

By knowing how to use LinkedIn to connect and follow these referrers, you gain access to valuable insights, trends and potential collaborations. This strategy allows you to make valuable connections with your industry and stay on top of LinkedIn’s potential.

Why LinkedIn marketing thrives in Dubai ?

In the bustling business hub of Dubai, LinkedIn shines as a powerful platform for connecting with professionals and establishing your brand. With a diverse, digitally-savvy user base, targeted marketing campaigns on LinkedIn can reach key decision-makers and potential clients. Leveraging Dubai’s focus on innovation and growth, showcase your company’s expertise through thought leadership content and industry insights. Don’t forget the power of building relationships – actively engage in discussions, participate in relevant groups, and foster genuine connections to build lasting brand loyalty in the competitive Dubai market.