Prompt engineering is a new concept for the general public. It arrived with the rise of artificial intelligence available to Internet users: ChatGPT, Bard, Midjourney and many others. The profession of prompt engineer has also emerged.
Let’s take a look!
What is an AI prompt engineer?
An AI (artificial intelligence) prompt engineer is a professional specializing in the design, development and optimization of AI-based content generation systems. These systems can be used to generate quality content, automate digital marketing tasks and improve website SEO performance.
In short, it’s the person who’s going to be the best friend of the robots you talk to, to get an answer. Prompt engineering encompasses knowledge of how artificial intelligences work to achieve better, faster and clearer results.
The skills needed to become a prompts engineer
To become an AI prompt engineer, you need a number of key skills, such as:
- Knowledge of AI and Machine Learning
- Mastery of programming languages (such as Python, Java or C++)
- Natural language processing skills (NLP, saliency scoring, LaMDA…)
- Knowledge of digital marketing and SEO
- Ability to work in a team and communicate effectively
The prompt engineering process
The AI prompt engineering process can be broken down into several key stages:
- Goal definition: Identify content needs and digital marketing objectives.
- Model design: Select the appropriate AI model and define parameters to generate relevant prompts.
- Model training: Use training data to teach the AI how to respond to prompts.
- Optimization: Adjust model parameters and training data to improve performance.
- Implementation: Integrate the content generation system into digital marketing tools and websites.
- Performance monitoring: Analyze results and adjust parameters according to feedback.
All the prompt engineer’s work is based around optimizing artificial intelligence so that it best meets his or her needs and those of the company in general.
The importance of prompt engineering
The engineering of AI prompts plays a crucial role in the world of digital marketing and SEO. In addition to the wave of interest in AI-powered tools, there are a few reasons why:
- It allows you to generate quality content quickly and on a large scale.
- It helps improve SEO by providing relevant, search-engine-optimized content.
- It facilitates the automation of certain digital marketing tasks, enabling teams to concentrate on higher value-added activities.
- It contributes to continuous performance improvement by enabling content and digital marketing strategies to be rapidly adapted to market trends.
- It guides and assists code development to create pages, websites or software tools.
The difficulty of prompt engineering
Engineering AI prompts can be a challenge for professionals, as it requires a combination of technical, linguistic and marketing skills.
Some prompts for web page creation with ChatGPT can be entire Word pages, for example! The same applies to Midjourney, the image generator, whose prompts contain highly technical photographic instructions. Many of them can exceed 50 words.
However, with the right training and a structured approach, it’s possible to master these skills and succeed as an AI prompts engineer.
How much do prompts engineers earn?
The salary of an AI prompts engineer depends on several factors, such as experience, geographical location and company size. In general, they are fairly well paid. Their skills are in high demand, and they bring real added value to companies.
According to estimates and the first job offers consulted, an entry-level AI prompts engineer can expect to earn 40,000 euros a year at most. An experienced engineer could claim 60,000 euros a year, while experts in the field can earn over 100,000 euros a year. Not bad, eh?
Beware, however, you’ll certainly find influencers on social networks advertising double or even triple that… Remember, these influencers are looking for attention, views and clicks!